Five Critical Steps for a National Action Plan on Racial Equality

Tone-deaf to the cries of protest and calls for help, America is in a self-inflicted crisis. Peaceful protests are ignored, inclusive voting participation acts are labelled as fraudulent, black professional athletes are told to shut up and dribble or worse, blackballed from their profession all while economic prosperity fractures at the color line. We treat the crisis symptoms of with overwhelming physical force and soul-crushing indignity. Our POTUS demands “no more game playing” and “get tough and fight” then describes the “most vicious dogs and ominous weapons” ready to confront protesters.

For the better, awareness is changing. CEOs are stepping up. They acknowledge the crisis and decry systemic racism and inequality. But thoughtful tweets and generous donations alone won’t get us through this.

It’s time for a national action plan on racism and inequality.

It’s a five part plan for a community:

Rosa Parks ignited 10 years of civil rights protests which drove the legalization of inter-racial marriage and spurred the 1965 Voting Rights Act banning racially motivated voting restrictions.

With 246 years of slavery and over 150 years of fighting for the right to vote, blacks have spent over 400 years seeking racial equality on voting.

Equal protection under the law and by the police, economic prosperity, voice and influence in the business, social and economic community are elusive. Blacks know it, yet nothing changes. The street protests must be heard.

This issue is deep. Monstrously deep.

Will it take another hundred years for meaningful racial equality?

We need dedication to seeing racial inequality, calling it out, and rejecting it. We can’t accept or ignore it any longer.

CEOs and leaders including Kevin Johnson of Starbucks, John Donahue of Nike, Tim Cook of Apple, Magic Johnson of Magic Johnson Enterprises are engaged with the local communities and bring a vision of modern CEO leadership. Unafraid to call out inequality and comfortable with committing resources and voice to societal challenges, they can partner with local communities to drive meaningful change.

This is our responsibility.

We’ll get through this difficult and painful period. We can’t repeat the past, by dodging the issue and deflecting the focus while deepening the problem.

It’s time to take measurable and real action.

Driven by vision of an equal society.

And build a better and healthier society.

We need to understand our history. Slavery is our pain. We must face it.

We need to hear and see the protests. They are legitimate.

It’s time for action that makes a difference. We are ready, capable and inspired.

Let’s start with these five steps to a national action plan.

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