Where do I start?
Where do I start? That’s all I can think about as I’m trying to sit and write and make sense of everything happening. What can I do? Anxiety, confusion, and then quickly followed by a pang of guilt…
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Why a good font is important to business
People often underestimate the importance of a good font, and how typography can solidify their brand and bring in business. It can be difficult to justify investing in things that seem like frills at first, but the font you choose for your website will directly impact your early success. Luckily, you can find some useful fonts at little to no cost.
Far too many business owner rely on a bare-bones approach to their website and marketing efforts to get off the ground, assuming they can reevaluate their expenses down the road and adjust their approach. In the early days of a new company, cutting costs and wise investments are absolutely essential. However, capitalizing on solid typography early can have a dramatic impact on your marketing efforts and costs quite a bit less than you may expect.
As a business owner, you want your brand to pop and draw attention. However, boldness and complexity aren’t always effective. A brilliantly constructed website can look like an amateur designed it if you choose the wrong font. You may browse through several premium fonts and find them boring, sterile, or otherwise uninteresting. However, typography should be part of the whole design.
Typography is key to usability and can propel your business from so-so to amazing. It needs to create harmony among the visual elements on your site. It should be clear, readable, and pleasing to the eye.
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