3 killer strategies we can learn from oBike startup

Singapore based start-up “oBike” received a lot of press coverage in Europe lately. The company basically had placed hundreds well visible and standardised bikes into cities to foster bike sharing culture, increase flexibility and extend mobility.

The city I live in has been evaluating its own bicycle sharing concept for a while. It then opened a tender for the best provider to win. Since then the winner has been designing the solution along the agreed requirements. The whole process has taken many years and the service is not yet available. I have never really understood why it takes so long. But the city will have its reasons. Then came oBike and everything changed. How?

1) What makes the oBike solution strong

oBike is a station-less solution which allows users to take the bicycle from anywhere and drop it anywhere else again.

The booking system is a simple as it can get.

With the same app you can use oBike everywhere in the world.

2) What get’s criticised

oBike solutions aren’t perfect. Usually three major points get criticised:

3) What we can learn from oBike

Build, Measure, Learn is a concept often used by start-ups. I liked to see it work well on such a simple concept like bike sharing.

Chris Frey

#startup #innovation #disruption

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